Monday, March 31, 2014

Establishing Your Brand In a New Area

Leveraging the Community to Your Benefit

When opening a franchise that is new to the area it can be difficult to get established as a community hub. Many people love a place where they can get together and have a nice meal in a friendly atmosphere. The desire to create such a place can have its challenges if you are not prepared to the work needed. Here is some advice to achieve long term success by staying relevant in the community and leveraging the unique qualities of of your product. 

1. Customers are the source

From the first day of business it is important to pay attention to your customers and stay committed to them. Make it a point to be in your store and speak with your customers. They drive your business and can also have a lot to say about the community needs. You are doing a disservice if you don't listen to them. You also cannot simply open a business and then walk away expecting terrific results. If you don't stay connected to your business and your customers, the business isn't going to work.

2. Hit the Ground Running

Advertising before you open is a huge part of getting business in the door. A simple "Coming Soon" sign will generate a buzz in the community. Use social media to also create that buzz about your business. Simply posting something to your Facebook page can get you a ton of feedback and create word-of-mouth exposure that you can't create on your own. While you may have a decent amount of foot traffic upon opening, you should still get involved in the community right away. Joining the local chamber of commerce is a great way to get involved. There are always activities and meetings. These are business owners just like you. The opportunities become more apparent to you as a business owner. Don't say "no" to an opportunity that can expand your business. Ask other business owners questions about sponsorships and fund raising events. Community involvement can be difficult and time consuming, but the rewards are endless.

3. Capitalize on Local Events

Community based events and fundraisers are relatively low cost for a business. There isn't much work involved in speaking to other local businesses, schools and other establishments. Rely on your past work experience. Was your previous employer involved with a local charity or fundraiser? Use that to your advantage. Being able to give back to the community will also be truly gratifying.

4. Use your Employees and Customers

By keeping your ear to the ground in and outside of your business, opportunities will come. Example, if you have an employee who is involved with a local charity see if you can help with that charity as well. The same goes for customers. If there is a local group that needs a place to meet, let them know that they can use your location. If you are new in the area, get advice from your customers about the community, where to go, and more. Loyal customers will always be on your side. The vital key is making them loyal and that starts on the first day.

Tuesday, March 18, 2014

NY Bagel Cafe Coming to North Jersey

River Vale Location Under Construction

NY Bagel Cafe & Deli, the breakfast and lunch franchise, is coming to River Vale, NJ sometime this Spring. The new location will be located at 215 Rivervale Road, a modern shopping center. Permits have been received and construction has begun at a quick pace.

The newest franchisee is Dorota Goetz who has frequently visited the area and fell in love with it. After a few years of working her late husband’s rangehood business, she decided to pursue something of great interest to her, cooking.
“After careful research I came upon NY Bagel Cafe & Deli franchising opportunity. The fit just seemed right, especially as this was going to be my first time getting into the food industry. After meeting with Joe, the company owner, I quickly realized my search was over” said Dorota.
 River Vale will now have a great neighborhood deli and cafe for families and people of all ages to enjoy great food. “I’m so excited to be part of something like NY Bagel Cafe & Deli and the opportunity they have given me” Dorota added, “I cannot wait.”

NY Bagel Cafe Plaza
Future Location of NY Bagel Cafe & Deli
Franchises opportunities are available nationwide. Single and multi-units available. For more information on owning a NY Bagel Cafe franchise visit or

Tuesday, March 11, 2014

NY Bagel Cafe and Deli Supports Our Troops

NY Bagel Cafe & Deli Store Front
Great Bagel. Great Place.

Continues to Offer Discount to Military Personnel and Veterans

The breakfast and lunch franchise NY Bagel Cafe & Deli announced today that it will continue its Military Program for the foreseeable future. The program offers a $5,000 discount on the franchise fee to military personnel as well as veterans. In addition to this, NY Bagel Cafe also gives the rights to a second store at no extra cost.

"Individuals with a military background make great franchisees. They follow directions easily, stick to the system and know what it takes to be successful. They get the job done." – Joseph Smith, President and CEO NY Bagel Enterprises

The typical franchise fee of $29,500 will now be $24,500 for veterans and military personnel. Additional discounts will also be available for multi-unit and area developer agreements.

"This is our way of giving back to the people that protect our freedom," Smith said. "It also allows us to expand our brand and provide business opportunities to people transitioning back to the civilian world."
Franchise opportunities are available nationwide. For more information on owning a NY Bagel Cafe & Deli Franchise visit or